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It’s a quote allegedly from Freud in Civilization and Its Discontents, and it’s true, isn’t it?

We don’t write to people we see regularly. We write to people we don’t see, people from whom we are absent.

That may be family, friends, the public, or our customers, through our business blogs or websites.

Therefore, we need to ensure it is an authentic voice, that says what we need and want it to say, in an appropriate way. I can help with that.